UTM Tag Generator
UTM Tag Generator
An online generator for creating UTM tags and proper links for advertising traffic analytics.
The UTM tag generator helps you quickly create the correct links for advertising traffic analytics. Use it to see in your reports where users came from and which campaign performed better.
What are UTM tags and what is this generator for
UTM tags are special parameters added to a URL so analytics systems can show exactly where a user came from. They help you understand which traffic source, campaign, ad, or keyword generated the visit.
This UTM tag generator helps you quickly create a correct tracking URL for ads, social media, email campaigns, banners, and other promotion channels. Simply enter the landing page URL and fill in the required parameters — the tool will automatically generate the final URL.
How to use the UTM tag generator
| Step | What to do |
|---|---|
| 1 | Paste the URL of the landing page where the user should go. |
| 2 | Fill in the required parameters: utm_source, utm_medium, and utm_campaign. |
| 3 | If needed, add the optional parameters utm_content and utm_term. |
| 4 | Use ready-made presets for Google Ads, Facebook, or Instagram if you want to quickly insert common values. |
| 5 | Copy the generated link and use it in your ad campaign or publication. |
Main UTM parameters
| Parameter | What it means |
|---|---|
| utm_source | The traffic source. It shows where the user came from, for example: google, facebook, instagram, newsletter. |
| utm_medium | The channel type or traffic medium, for example: cpc, paid_social, email, banner. |
| utm_campaign | The campaign name. It helps you see which specific campaign generated the visit, for example: spring-sale, black-friday, brand-search. |
| utm_content | An additional parameter used to distinguish ads, banners, buttons, or creatives. For example: banner-1, video-ad, button-top. |
| utm_term | A parameter for keywords or search queries. It is often used for paid search campaigns, for example: buy shoes or seo audit. |
Example of a finished UTM link
https://site.com/page?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale&utm_content=banner-1&utm_term=buy-shoes
In this example, you can see that the user came from google, through the cpc channel, within the spring-sale campaign. You can also identify a specific banner or keyword.
When to use UTM tags
| Channel | Why use UTM tags |
|---|---|
| Google Ads | To track the performance of campaigns, ad groups, and individual creatives in your analytics system. |
| Facebook / Instagram Ads | To separate paid social traffic from organic visits. |
| Email campaigns | To understand which emails and buttons generate more visits and conversions. |
| Banners and partner placements | To track visits from specific websites, articles, or ad placements. |
| Social media and messengers | To see which posts, stories, or messages bring traffic. |
Important to remember
It is best to use parameter names consistently across all campaigns. For example, if you use facebook as the source, do not use Facebook or fb in other links, otherwise analytics data will be split into different sources.
It is also worth using clear, short, and consistent campaign names so that later you can easily analyze results in Google Analytics, Looker Studio, or any other reporting system.