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CTR Calculator

CTR Calculator

Online calculator for calculating an ad's click-through rate.

What is CTR?

CTR stands for click-through rate. This metric helps assess how appealing an ad is to the audience and compare different ad creatives or messages. To calculate CTR, divide the number of clicks by the number of impressions and multiply the result by 100%.

CTR formula (click-through rate)

CTR =
Clicks Showings
× 100%

Result

CTR = 0%
CTR =
Clicks Showings
× 100%
Copy result
Clicks 0%
No click 100%
CTR 0%

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