Can I advertise an app only on iOS or only on Android?

Yes, campaigns are created separately for each operating system. This is crucial because user behavior and acquisition costs typically differ between platforms (iOS installs are usually more expensive). Furthermore, technical requirements for tracking (especially after Apple’s iOS 14+ privacy policy) vary significantly. I set up separate strategies for each platform to optimize budget allocation.

What is the minimum budget required to start promoting an app?

For Google’s algorithms to learn effectively, the system needs to receive at least 50 conversions (installs) per day for a week. Therefore, your daily budget should be at least 10 times higher than your target CPI. If the CPI in your niche is $0.50, the minimum start is $25–30/day. I will help you calculate the optimal entry threshold for your specific category.

Why was my app blocked in Google Ads, and will an audit help?

Suspensions can be technical (SDK issues) or content-related (policy violations regarding finance, gambling, or copyrights). An audit is the first step. I analyze the cause of the rejection, check the app for compliance with Google Play/App Store rules, and adjust texts, visuals, or analytics settings before helping you file an appeal.

How do you handle creatives if I don't have professional video?

Google’s algorithms love video, but it doesn’t have to be cinematic quality. Often, simple screen recordings (gameplay) or UGC (User Generated Content) perform better than expensive productions. If you lack materials, I use the Google Ads video builder to combine your photos and texts into dynamic clips, and I provide clear technical requirements for your designers.

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Mobile app advertising (App campaigns)

Mobile app advertising (App campaigns)

Mobile App Promotion — attract thousands of new users and push your app to the TOP of the App Store and Google Play.

Professional setup of Google App Campaigns involves launching a powerful automated promotion mechanism that covers Search, Google Play, YouTube, and millions of partner websites. I provide comprehensive campaign preparation that allows you to not only get installs but to attract a loyal audience prone to taking in-app actions. My goal is to ensure a stable stream of high-quality installs at the minimum cost (CPI) and to maximize the return on your marketing investment through deep analytical work and creative optimization.

My clients experience explosive growth in downloads, increasing their Monthly Active Users (MAU) by up to +150% within the first months of operation.
Over the last 3 years, I have implemented over 80 promotion strategies for mobile games, service apps, and eCommerce solutions across the Ukrainian, European, and US markets.
By testing hundreds of video and graphic assets, my campaigns achieve high CTR, outperforming competitors in the battle for user attention.

Is your app getting lost among millions of others, or is your customer acquisition cost too high?

Ready to change the situation? Order professional mobile app promotion and get a proven scaling strategy for your mobile business.

Key Benefits of App Campaigns

Multi-Platform Reach:

Your app is advertised simultaneously on Google Play, the Apple App Store, YouTube, Gmail, and partner sites.

Data-Driven Automation:

Google’s algorithms automatically select the highest-converting ad combinations for every segment.

Driving Target Actions:

Ability to optimize ads not just for installs, but for registrations, purchases, or level completions (In-app events).

Format Flexibility:

The system adapts your text, images, and videos to any screen size and content type.

Lower Cost Per Install (CPI):

Due to precise algorithmic learning, the cost of acquiring a single user consistently decreases.

Global Market Entry:

Easily scale campaigns to any country worldwide, considering local demand characteristics.

Deep Analytics:

You receive transparent reports on user behavior, allowing you to make decisions based on real data.

How I Promote Mobile Apps (Step-by-Step Process)

Technical Analytics Audit and Firebase/GTM Setup

App advertising is impossible without accurate user tracking. I start by auditing the “digital footprint”:

Verifying the integration of the SDK (Firebase, AppsFlyer, or Adjust).
Configuring the transmission of key events (conversions) from the app to Google Ads.
Creating remarketing audiences to re-engage users who have stopped opening the app.
Setting up Deep Links to lead users to specific screens within the app.

Order App Campaigns

App Campaigns

App promotion is the fastest way to gain popularity in the digital age. It is a tool that allows you to skip years of waiting for organic growth and immediately claim your niche on the smartphones of your potential customers. This service is essential if you have just launched a product, if acquisition costs are rising, or if you are planning an expansion into new markets. Thanks to a systematic approach to data and creatives, you gain full control over the growth of your mobile business.

from 9000 UAH/month

Frequently Asked Questions

Here you can find answers to the most frequently asked questions.

The main difference lies in the level of automation and placements. Regular ads focus on keywords or interests. App Campaigns use machine learning to analyze millions of signals (phone model, installed apps, search history) to show the ad to someone most likely to install your app. You don’t need to manually select sites—the system finds the user across Google Play, YouTube, or within other games.

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Briefly describe your request - I will analyze the situation and propose a cooperation format within 24 hours.

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Mobile app advertising (App campaigns)