When should I order an ad audit?

An audit is needed in three main cases: If you feel the cost per lead has become too high and ads are no longer profitable. If you have worked with a contractor for a long time and want a “second opinion” from an independent expert. Before scaling: if you plan to increase the budget significantly, you need to ensure the current structure won’t just scale your losses.

How long does it take to develop a full audit?

A high-quality check of one ad account (e.g., Google Ads) usually takes 3 to 7 working days. This time is necessary to accumulate statistically significant data, analyze reports from the last 3–6 months, study the competitive environment, and prepare detailed recommendations.

Will an audit help if the ads aren't bringing in any leads at all?

Yes, in such a case, an audit is critically necessary. Most often, the reason lies in incorrect targeting or low landing page relevance. I analyze the entire funnel: from the first impression to the final click on the site, to find and fix the break in the chain.

Do you provide support after delivering the audit?

Yes, my goal is for the recommendations to be implemented and yield results. After delivering the report, we hold a joint consultation (online meeting) where I explain every finding. I remain available for short consultations for two weeks after delivery and can perform a quick check-up after implementation to ensure everything is working effectively.

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Audit of advertising campaigns

Audit of advertising campaigns

Ad Campaign Audit — identify hidden budget leaks, optimize lead costs, and scale your profits multiple times over.

A professional ad campaign audit is a deep expert review of your Google Ads and Meta Ads accounts. It helps you understand why your advertising isn’t bringing in the expected revenue or why the customer acquisition cost is too high. I conduct a detailed analysis of settings, semantics, ads, and bidding strategies. My goal is to provide you with more than just a spending report; I provide a concrete action plan to eliminate ineffective spending and turn your ads into a powerful source of profitable leads.

My clients receive a detailed conclusion; implementing its recommendations allows for a reduction in Cost Per Action (CPA) by up to -50% in the very first month.
Over the last 3 years, I have analyzed more than 150 ad accounts in niches ranging from local services to large international eCommerce projects.
By identifying non-target traffic and optimizing the sales funnel, my audits help free up to 40% of the budget that was previously wasted.

Are your ads just “breaking even” or draining your budget due to setup errors?

Are you ready to change that? Order a professional ad campaign audit and start getting the maximum result from every dollar invested.

Key Benefits of an Ad Campaign Audit

Stop budget "drain"

Identifying keywords and targeting that spend money without bringing in any conversions.

Lower Cost Per Lead (CPL):

Optimizing bidding strategies and improving ad quality to get cheaper clicks and inquiries.

Analytics verification:

Auditing the correctness of goal settings so you see the real picture of each ad’s effectiveness.

Ad & Creative quality analysis:

Evaluating CTR and text relevance, which directly affects delivery priority and cost-per-click.

Targeting improvement:

Checking audience segmentation, geography, and ad scheduling to reach the most affluent customers.

Landing page assessment:

Analyzing the conversion rate of the website where the ads lead, with recommendations for UX/UI improvements to boost sales.

Scaling strategy:

A clear understanding of exactly where to direct additional budget for exponential profit growth.

How I Conduct an Ad Audit (Step-by-Step Process)

Analysis of Technical Settings and Account Structure

I begin by checking the fundamental settings of the account to ensure the system is operating on correct algorithms. We check the structure of campaigns and ad groups for compliance with sales funnel logic. This stage includes:

Checking the link with Google Analytics 4, setting up conversion tags, and order value transmission.
Analysis of bidding strategies: from manual management to AI-based automated strategies.
Checking geo-targeting settings, language settings, and audience exclusions.
Diagnosis of cross-negative keywords that might be blocking impressions for target queries.

Order an Ad Campaign Audit

Audit of advertising campaigns

An ad audit is the fastest way to improve your business’s financial performance without increasing your budget. It allows you to stop acting blindly and start making decisions based on data. This service is essential if ad spend is growing but orders are not, if you want to verify the work of an in-house specialist or agency, or if you are planning significant scaling. Thanks to a systematic approach, you gain full control over advertising costs and a clear understanding of how to make every click profitable.

from 4,000 UAH

Frequently Asked Questions

Here you can find answers to the most frequently asked questions.

An audit is deep analytical work by an expert who looks at numbers through the lens of your business’s profitability. Automated recommendations are often aimed at increasing reach and spend (which benefits the platforms), but not always your profit. An expert audit uncovers nuances: whether the budget is being drained by bots, if match types are too broad, and if the offer matches current market conditions. You get a strategic conclusion focused on ROI.

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Audit of advertising campaigns