TOCHKA

Initial data

Age of the site:

10 years

Business type:

e-commerce

Promotion region:

Ukraine

Advertisement type:

Google ADS advertising

At the start of the project:

The client did not have any search advertising campaigns set up, nor did they have proper conversion tracking in place to analyze effectiveness.

Tasks

/01 Launch effective search advertising for an e-commerce store selling self-adhesive 3D panels.
/02 Ensure impressions for relevant search queries from the target audience.
/03 Improve traffic quality through optimal ad group structure and negative keywords.
/04 Set up analytics to track conversions (orders, calls, etc.).
/05 Create a foundation for further optimization and scaling of the advertising campaign.

Implementation strategy

The strategy was to build a clear, thematically structured advertising system where each advertising group is logically linked to relevant keywords and ads. The main focus is on relevance, budget control, and customized analytics for optimal decision-making.

Work performed

Keyword Research and Clustering

Search query analysis: Conducted a comprehensive analysis of search terms relevant to the 3D panel niche.
Semantic core development: Built a keyword list for Google Ads and finalized it with the client.
Thematic clustering: Performed keyword clustering to establish a logical campaign structure.

Campaign Structuring

Ad group creation: Developed specific ad groups based on the identified keyword clusters.
Targeting configuration: Configured campaigns with precise targeting settings, including language, geography (Ukraine), and bidding strategies.

Responsive Ad Development

Ad copy preparation: Created responsive search ads (RSAs) tailored to each specific keyword group.
USP integration: Developed compelling Unique Selling Propositions (USPs) to maximize CTR (Click-Through Rate).

Ad Extension Setup

Visibility enhancement: Added callouts, sitelinks, and other relevant extensions to improve ad prominence.
Text optimization: Refined ad copy to boost Quality Score.

Traffic Optimization

Negative keyword management: Compiled account-level and campaign-level negative keyword lists.
Efficiency improvements: Filtered out irrelevant impressions, effectively reducing wasted ad spend.

Analytics and Remarketing

Conversion tracking: Configured goals in Google Analytics to track key user actions and conversions.
Remarketing setup: Integrated remarketing audiences to re-engage previous website visitors.

Result


A fully customized, effective Google Ads search campaign for an online store selling self-adhesive 3D panels.
Relevant traffic to the website and traffic quality control are ensured.
Ad visibility has been optimized and CTR has been increased through responsive ads and extensions.
Analytics are configured to track conversions and subsequently analyze effectiveness.
The foundation has been laid for scaling advertising campaigns and improving profitability metrics.

A fully customized, effective Google Ads search campaign for an online store selling self-adhesive 3D panels.

Relevant traffic to the website and traffic quality control are ensured.

Ad visibility has been optimized and CTR has been increased through responsive ads and extensions.

Analytics are configured to track conversions and subsequently analyze effectiveness.

The foundation has been laid for scaling advertising campaigns and improving profitability metrics.

Analysis and confirmation of results

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