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NATURSTEIN-VALENTIN

Initial Data

Age of the website:
6 years
Business Type:
Manufacturing + E-commerce — production of custom gravestones, monuments, and memorial plaques made of natural stone.
Target region:
Germany (regional promotion with an emphasis on local branches).
Direction:
Meta Ads Advertising (Facebook, Instagram)
At the project's start:
the company's social media platforms were not utilized as customer acquisition tools. The niche's specifics required a move away from aggressive sales in favor of building deep trust, demonstrating the high quality of materials (granite, marble), and showcasing the craftsmanship of stone processing.

Objectives

  • /01 Attract targeted inquiries for consultations and individual cost estimations for memorial products.
  • /02 Establish an image as an expert and compassionate brand that helps preserve memories.
  • /03 Demonstrate the product range and quality of work through aesthetic visual content.
  • /04 Configure local targeting to attract customers within the accessibility radius of the company's showrooms.
  • /05 Build a persuasion funnel, as decision-making in this niche is deliberate and not instantaneous.

Implementation Strategy

The strategy was based on the concept of “Eternal Memory in Stone.” We focused on demonstrating the textures of natural stone, detailing handcrafted elements, and highlighting the importance of an individual approach to every order. Advertising campaigns were designed to establish delicate contact with the audience through informative content (stone types, care rules, symbolism) and direct offers for a free consultation.

Work Performed

Ethical Visual Design and Content

  • Developed a restrained and noble visual concept for the profiles in calm tones.

  • Organized Highlights (Aktuelles): “Materials,” “Our Works,” “Production Process,” “Reviews,” and “Contacts.”

  • Created a series of videos (Reels) showing the master at work with stone, emphasizing monumentality and precision.

Content Marketing and Trust Building

  • Prepared a series of posts regarding different types of natural stone and their durability against German weather conditions.

  • Introduced a Frequently Asked Questions (FAQ) segment regarding production and installation timelines.

  • Created content showcasing showrooms to encourage personal visits from customers.

Targeted Advertising Setup and Launch

  • Launched campaigns with the “Messages” objective (for consultation bookings) and “Traffic” to the website.

  • Configured precise geo-targeting for the regions where the company operates (Bavaria, Baden-Württemberg, etc.).

  • Segmented the audience by age (45+) and interests related to home improvement, traditions, and local news.

Retargeting Efforts

  • Configured Meta Pixel to engage with users who visited the online catalog on the website.

  • Created soft reminders offering a free product catalog in PDF format.

Optimization and Analytics

  • Performed regular analysis of Cost Per Lead (CPL) and the quality of received inquiries.

  • Adjusted advertising messages to ensure compliance with German cultural and ethical standards.

Results
Established a professional brand presence on social media that strengthens the company's reputation.
Provided a stable flow of inquiries for individual consultations and product catalogs.
Increased the level of trust in Naturstein Valentin through the transparent demonstration of manufacturing processes and stone quality.
Increased website traffic, allowing users to explore the product range in more detail.
Created a reliable tool for local marketing that effectively attracts customers to specific branch locations.
Established a professional brand presence on social media that strengthens the company's reputation.
Provided a stable flow of inquiries for individual consultations and product catalogs.
Increased the level of trust in Naturstein Valentin through the transparent demonstration of manufacturing processes and stone quality.
Increased website traffic, allowing users to explore the product range in more detail.
Created a reliable tool for local marketing that effectively attracts customers to specific branch locations.

Analysis and validation of results

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