INSTA-MYATA-EVENT

The strategy was based on “emotional visuals.” Since event services are “bought with the eyes,” the main emphasis was placed on showcasing happy moments from events and detailed program reviews. Advertising campaigns were targeted at “hot” segments: parents whose children have upcoming birthdays, as well as retargeting users who viewed specific show programs.

Visual Packaging and Profile Structure

• Developed a bright, modern profile design (Highlights icons and grid layout).

• Established a Highlights structure by categories: “Characters,” “Shows,” “Reviews,” “Price,” and “Locations.”

• Optimized the Bio: added a clear Unique Selling Proposition (USP) and links for rapid contact via messengers.

Content Marketing (Social Proof & Backstage)

• Launched a regular Reels series titled “Through a Child’s Eyes”: dynamic videos capturing children’s vivid reactions to animators and shows (paper, chemical, neon).

• Created “live” backstage Stories: costume preparation, makeup, and animator rehearsals (to verify quality).

• Introduced a “Party Case Study” segment: detailed descriptions of organized events, from initial concept to execution.

Targeted Advertising

• Configured campaigns with the “Direct Message” objective for immediate event estimations by a manager.

• Implemented precise targeting by interests: parents of children of various ages, child psychology, party planning, and visitors of children’s entertainment centers.

• Utilized the “Carousel” format to showcase popular service packages (“Basic,” “Standard,” “VIP”).

Loyalty and Sales Management

• Implemented quick-reply scripts in Direct for the rapid delivery of program presentations.

• Conducted interactive Giveaways to increase reach and follower loyalty.

• Set up retargeting for users who interacted with the page during the active party planning period (2–4 weeks before the event).