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INSTA-3DPLASTUA

INSTA-3DPLASTUA

Initial Data

Account age:

5 years

Business Type:

Manufacturing + E-commerce — production and sale of plastic (filament) for 3D printers.

Target region:

Ukraine

Direction:

Instagram (SMM & Targeting)

At the project’s start:

the page was technical in nature but failed to actively attract new users. The main challenge was the need to demonstrate print quality across various plastic types (PLA, PETG, ABS, CoPET) and build trust in a Ukrainian manufacturer among professional makers and large-scale 3D printing studios.

Objectives

/01 Increase the number of direct sales via Direct messages and website traffic.
/02 Form an expert community around the brand: attract 3D makers, engineers, and 3D printing farm owners.
/03 Demonstrate the color palette and physical properties of the plastic through visual content.
/04 Raise brand awareness as a reliable manufacturer with the best price-to-quality ratio.
/05 Set up targeted advertising for niche audience segments (hobbies, prototyping, manufacturing).

Implementation Strategy

The strategy was centered on “technological aesthetics.” The primary emphasis was placed on showcasing finished products (print timelapses, macro photography of layers) and providing technical advice on temperature settings. Advertising campaigns were divided into “Hero Products” (popular PLA/PETG colors) and special offers for wholesale buyers (high-weight spools).

Work Performed

Packaging and Visual Strategy

Developed a modern profile style combining vibrant filament colors with industrial aesthetics.
Organized Highlights by plastic types: “PLA,” “PETG,” “ABS/CoPET,” “Palette,” “Reviews,” and “Settings.”
Optimized the profile bio: added links to the current price list and website.

Content Marketing and Production

Launched a series of Reels featuring the printing process and durability testing of finished parts (crash tests).
Created a “Printing Tips” segment: optimal settings for each type of 3DPlast filament.
Implemented a UGC (User Generated Content) strategy: publishing customer works printed with our filament to boost social proof.

Targeted Advertising

Configured campaigns with the “Direct Messages” objective for consultations and plastic selection.
Implemented precise targeting based on interests: 3D printing, modeling, RC modeling, engineering, robotics, and cosplay.
Utilized dynamic creatives showcasing the entire range of colors in stock.

Loyalty and Retargeting

Configured retargeting for users who interacted with posts or visited the website.
Implemented a notification system for new arrivals and limited-edition colors via Stories.
Provided rapid responses regarding technical specifications (diameter, tolerances, flow rate).

Results


Established an active sales channel providing a consistent flow of orders for filament spools.
Significantly increased Engagement Rate (ER) due to high-quality video content and active communication with makers.
Enhanced brand loyalty: 3DPlast became associated with a high-quality Ukrainian product that rivals foreign alternatives.
Optimized Customer Acquisition Cost (CAC) by focusing on a professional audience that makes regular purchases.
Built a visual portfolio of works that serves as proof of high plastic quality regardless of printing complexity.

Established an active sales channel providing a consistent flow of orders for filament spools.

Significantly increased Engagement Rate (ER) due to high-quality video content and active communication with makers.

Enhanced brand loyalty: 3DPlast became associated with a high-quality Ukrainian product that rivals foreign alternatives.

Optimized Customer Acquisition Cost (CAC) by focusing on a professional audience that makes regular purchases.

Built a visual portfolio of works that serves as proof of high plastic quality regardless of printing complexity.

Analysis and validation of results

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