IMPRESS

Initial Data

Age of the website:

6 years

Business Type:

modern printing house (offset, digital, large-format printing).

Target region:

Ukraine

Direction:

SEO (Search Engine Optimization)

At the start of the project:

the website had an outdated structure that did not cover the full range of the printing house's services. There was low visibility for high-frequency queries (e.g., "business card printing," "banner printing"), as well as technical issues with content duplication across pages for different printing formats.

Objectives

/01 Rank the main commercial services in the TOP 10: printing of books, notebooks, catalogs, and promotional polygraphy.
/02 Expand the website structure to cover niche queries for specific product types.
/03 Increase organic traffic volume with high conversion intent.
/04 Conduct a comprehensive technical audit and eliminate errors hindering rankings.
/05 Increase search engine trust through high-quality external optimization.

Implementation Strategy

The core of the strategy was the creation of a highly branched and logical category structure. Since customers often search for polygraphy based on technical parameters, the focus was placed on filter optimization and creating dedicated landing pages for every type of service. Simultaneously, a strategy to build domain authority within the B2B services niche was implemented.

Work Performed

Technical SEO

Fixed indexing errors and configured correct redirects and the sitemap.xml file.
Optimized page load speed for sections containing large portfolios of work samples.
Implemented Schema.org microdata to display services, prices, and reviews in search snippets.

Semantic Core and Structure

Collected a comprehensive semantic core: ranging from general queries (“printing services”) to specific ones (“branded folder manufacturing,” “menu printing for restaurants”).
Developed a new website hierarchy that aligns with user search behavior.
Performed internal linking between related services to improve indexing and behavioral factors.

Content and On-Page Optimization

Prepared unique text descriptions for each service, emphasizing technical capabilities and turnaround times.
Created meta-tag templates (Title, Description) for the automated optimization of thousands of service combinations.
Added FAQ blocks to major pages to improve visibility in Google’s “Featured Snippets.”

External Optimization (Link Building)

Developed a plan for acquiring backlinks from business directories, design portals, and advertising technology resources.
Published PR articles and reviews on authoritative media outlets to boost brand awareness.
Managed Google Maps reviews to enhance local SEO rankings.

Analytics and Monitoring

Configured GA4 to track target actions: shopping cart orders, phone calls, and quote requests via forms.
Implemented monthly rank tracking for priority keyword clusters.

Results


Significant increase in website visibility for key keywords in the polygraphy niche across Ukraine.
Growth in targeted traffic, specifically within the corporate orders segment.
Improved snippet quality, leading to a higher Click-Through Rate (CTR) in search results.
Stable technical health, allowing the site to compete effectively with large printing chains.
Developed a powerful lead generation tool that has become the primary source of new customers for the business.

Significant increase in website visibility for key keywords in the polygraphy niche across Ukraine.

Growth in targeted traffic, specifically within the corporate orders segment.

Improved snippet quality, leading to a higher Click-Through Rate (CTR) in search results.

Stable technical health, allowing the site to compete effectively with large printing chains.

Developed a powerful lead generation tool that has become the primary source of new customers for the business.

Analysis and validation of results

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