4S.GROUP

The strategy followed a “Mobile-First” approach. The primary emphasis was placed on demonstrating the interface’s convenience and the benefits (price/speed) compared to traditional postal services. Advertising campaigns were targeted at expats, entrepreneurs, and individuals with family or business ties between the mainland and the islands.

Audit and Visual Design of App Profiles

• Developed a dynamic and modern page style emphasizing the high-tech nature of the service.

• Organized Highlights: “How It Works,” “Rates,” “Tracking,” “Reviews,” and “Download the App.”

• Optimized the bio link with a direct transition to the App Store and Google Play.

Content Marketing and Creatives

• Produced a series of screen-recording videos (Reels) showing the step-by-step process of booking a shipment within the app.

• Developed ad banners focusing on audience pain points: “Delivery without customs issues,” “The fastest route to Tenerife,” “Manage your parcel from your smartphone.”

• Implemented content comparing the delivery costs of 4S against competitors.

Targeted Advertising Setup and Launch

• Launched campaigns with “App Installs” and “Traffic” (to the landing page) objectives.

• Implemented precise geo-targeting: Mainland Spain (for senders) and the Canary Islands (for recipients).

• Segmented the audience by interests: logistics, shopping, delivery, as well as behavioral traits (frequent travelers).

App Events and Retargeting

• Configured the SDK to track in-app actions.

• Launched retargeting for users who installed the app but had not made their first order, offering a promo code for their first delivery.

Optimization and Analytics

• Performed regular analysis of the CPI (Cost Per Install) and the cost of acquiring a paying customer.

• Optimized creatives based on the most clickable formats (video instructions showed the best results).