PROMAX

Initial Data

Age of the site:

6 years

Business type:

e-commerce

Promotion region:

Ukraine

Advertising Platform:

Google Ads

At the start, the store

offered a wide range of popular brands (iPhone, Samsung, Xiaomi, etc.), but no Google advertising was in place. The owner lacked clear data on customer acquisition costs, and website orders were not being tracked in any analytics system.

Objectives

/01 Launch Sales: Drive traffic from users already searching for specific smartphone models or accessories.
/02 Set up "The Numbers": Implement analytics to track every order and phone call generated by ads.
/03 Stand out from Competitors: Create ads that compel users to choose Promax over dozens of other offers.
/04 Budget Efficiency: Configure ads to avoid paying for non-target queries (e.g., "phone repair" or "download wallpapers").

Implementation Strategy

The primary focus was placed on “hot” queries (specific model + the word “buy”). Advertising was segmented by specific brands and categories so that a user searching for a case would see an ad for cases, while someone looking for a new iPhone would see the current price for that smartphone.

Work Performed

Keyword Research

Collected names for all smartphone models and popular accessories (cases, screen protectors, chargers).
Divided queries into groups: by brand (Apple, Samsung) and by category (gadgets, audio).

Ad Campaign Setup

Created a clear structure where each product group has its own dedicated ads.
Configured geographic targeting for all of Ukraine (excluding temporarily occupied territories).

Development of High-Converting Ads

Wrote simple and clear ad copies: included information about official warranties, fast shipping, and installment payment options.
Utilized responsive formats that Google automatically adjusts to the user’s screen for optimal appearance.

Adding Useful Extensions

Added call buttons with phone numbers, links to popular sections (e.g., “New Arrivals” or “Sales”), and store/pickup point addresses.

Traffic Cleaning (Negative Keywords)

Compiled an extensive list of words for which ads will NOT be shown: “repair,” “firmware,” “review,” “used” (as the store sells only new items). This preserved the budget for actual buyers.

Analytics Setup

Trained the system to track “Buy” button clicks, cart checkouts, and phone number clicks. Now, every hryvnia spent is fully accounted for.

Results


Sales Kick-off: The store began receiving orders from Google Search immediately after launch.
High-Quality Traffic: The website attracts users who are ready to purchase "here and now."
Full Transparency: Thanks to the configured analytics, the owner can see which products sell best and plan inventory accordingly.
Cost Savings: Eliminating "junk" queries allowed for a decrease in customer acquisition costs.
Ready for Growth: The established structure allows for new smartphone models to be added to the advertising campaigns within minutes.

Sales Kick-off: The store began receiving orders from Google Search immediately after launch.

High-Quality Traffic: The website attracts users who are ready to purchase "here and now."

Full Transparency: Thanks to the configured analytics, the owner can see which products sell best and plan inventory accordingly.

Cost Savings: Eliminating "junk" queries allowed for a decrease in customer acquisition costs.

Ready for Growth: The established structure allows for new smartphone models to be added to the advertising campaigns within minutes.

Analysis and confirmation of results

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