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MYATA-EVENT

Initial Data

Age of the website:
7 years
Business Type:
Event Agency — organization of children's birthdays, themed parties, and entertainment shows with animators.
Target region:
Ukraine (Kyiv and Kyiv region)
Direction:
Meta Ads Advertising (Facebook, Instagram)
At the project's start:
social media was used merely as a "showcase" for photos but did not function as an active source of lead generation. The primary issue was the lack of systematic targeting and weak visual communication of emotions—the decisive factor when choosing a children's party organizer.

Objectives

  • /01 Establish a stable flow of inquiries for party organization via Direct messages and Lead Forms.
  • /02 Increase brand awareness for Myata Event among parents in Kyiv and surrounding cities.
  • /03 Demonstrate the high quality of costumes and the professionalism of animators through video content.
  • /04 Increase the follower count to build a loyal base for repeat bookings in subsequent years.
  • /05 Configure retargeting for users who interacted with content but did not submit an inquiry for a quote.

Implementation Strategy

The strategy was based on “emotional marketing” and demonstrating the “live” product. Since parents are buying their child’s happiness rather than just a service, the primary focus was on videos (Reels) showing genuine children’s emotions and highlight moments from the shows. Advertising campaigns were set up based on geography and interests (parents of children of specific ages), utilizing “all-inclusive” offers to simplify the decision-making process.

Work Performed

Audit and Visual Page Update

  • Created a vibrant and professional profile design that conveys a festive atmosphere.

  • Organized Highlights by categories: “Programs,” “Our Costumes,” “Shows,” “Reviews,” and “Locations.”

  • Optimized the profile bio to emphasize key advantages: “Over 50 characters,” “Travel anywhere in the city.”

Content Marketing and Creatives

  • Launched a series of Reels featuring popular characters (YouTube heroes, Marvel, Disney) and snippets of paper/chemical shows.

  • Prepared advertising banners with clear service packages for quick selection.

  • Introduced a “Tips for Parents” segment: how to choose a party theme based on the child’s age.

Targeted Advertising Setup and Launch

  • Launched campaigns with the “Messages” objective for rapid consultations.

  • Configured precise targeting for parents of children aged 3–12 living in Kyiv and suburbs.

  • Conducted A/B testing of offers: “Free helium balloons” vs. “Early bird booking discount.”

Funnel Management and Retargeting

  • Configured Meta Pixel to “re-engage” website visitors who viewed specific program pages.

  • Created Look-alike (LAL) audiences based on people who had already booked a party.

Analytics and Optimization

  • Daily monitoring of Cost Per Lead (CPL) and Return on Ad Spend (ROAS).

  • Optimized ad schedules to target peak parent activity times (evenings and weekends).

Results
Established a fully operational customer acquisition funnel via social media, generating daily inquiries.
Significantly increased the level of trust in the agency through the regular demonstration of real events and reviews.
Increased the number of bookings for "all-inclusive" packages, which raised the average order value.
Built an active community of mothers as followers who actively recommend Myata Event in local groups.
Created a foundation for scaling: identified the most popular programs, which now receive the bulk of the advertising budget.
Established a fully operational customer acquisition funnel via social media, generating daily inquiries.
Significantly increased the level of trust in the agency through the regular demonstration of real events and reviews.
Increased the number of bookings for "all-inclusive" packages, which raised the average order value.
Built an active community of mothers as followers who actively recommend Myata Event in local groups.
Created a foundation for scaling: identified the most popular programs, which now receive the bulk of the advertising budget.

Analysis and validation of results

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