MYARTPEACE

The strategy was centered on “visual immersion.” Since epoxy resin is about aesthetics and emotion, the primary focus was placed on high-quality video content (Macro Reels). Advertising campaigns were segmented into “Home Decor” (paintings, clocks) and “Gifts/Accessories” (coasters, trays). The core message: “Art in every detail of your home.”

Audit and Aesthetic Design

• Developed a premium visual concept for the profiles (Tone of Voice: inspirational, artistic).

• Organized Highlights: “Catalog,” “Creation Process,” “In the Interior,” “Reviews,” “Custom Orders.”

• Optimized the profile bio, emphasizing the uniqueness of each piece (“No two pieces are the same”).

Content Marketing and Creatives

• Launched a “Satisfying Art” Reels series: the process of mixing resin, pouring, and the final glossy result (achieved high virality).

• Created professional lifestyle photos of products in real interior settings to demonstrate scale and style.

• Prepared promotional offers for personalized orders (choosing colors to match the client’s interior).

Targeted Advertising Setup

• Launched campaigns with “Sales” and “Messages” (to discuss individual projects) objectives.

• Configured detailed targeting by interests: interior design, modern art, home comfort, premium gifts, as well as targeting recent homebuyers.

• Conducted A/B testing of creatives: static photos of art objects vs. dynamic videos of the creation process.

Loyalty and Retargeting

• Configured Meta Pixel to “re-engage” website visitors who viewed specific collections (e.g., “Sea Theme”).

• Implemented a quick-reply system for consultations regarding epoxy resin product care.

Analytics and Optimization

• Performed regular monitoring of Return on Ad Spend (ROAS).

• Optimized advertising budgets in favor of the most popular items (e.g., clock-paintings).