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AGROSILICA

Initial Data

Age of the website:
7 years
Business Type:
E-commerce / Manufacturing — natural mineral additives and hygiene products for domestic poultry (based on amorphous silicon dioxide).
Target region:
Ukraine (private households, small-scale and backyard farms).
Direction:
Meta Ads Advertising (Facebook, Instagram)
At the project’s start:
the brand offered a unique ecological product, but social media was not generating a consistent flow of orders. The primary challenge was the difficulty of communicating the benefits of a natural composition (Agrosilica) over traditional "chemicals" and the need to build trust among a conservative audience of poultry farmers.

Objectives

  • /01 Drive targeted traffic to the website from Facebook and Instagram.
  • /02 Increase direct sales via the shopping cart and inquiries through messengers.
  • /03 Promote an eco-friendly approach to poultry farming by explaining the benefits of silica additives for bird health and egg/meat quality.
  • /04 Configure retargeting to re-engage users who showed interest in the products but did not complete a purchase.
  • /05 Build an active brand community to gather feedback and drive repeat sales.

Implementation Strategy

The strategy focused on a combination of educational content and “social proof.” The main emphasis was placed on demonstrating real results (improved plumage, increased egg production, and parasite control without compromising product eco-friendliness). Ad campaigns were targeted at niche interests: poultry farming, farming, gardening, and organic agriculture.

Work Performed

Audit and Visual Identification

  • Updated page designs: created Highlights featuring instructions, certificates, and real customer reviews.

  • Developed a content grid that alternates between useful poultry care tips and direct product offers.

Content Marketing and Creatives

  • Produced a series of videos (Reels) demonstrating the process of treating premises and adding minerals to feed.

  • Developed ad banners emphasizing safety: “0% Chemicals,” “Safe for Humans and Birds,” “Effect within 24 Hours.”

  • Introduced a “Q&A” segment with the company’s technologist to establish expertise.

Targeted Advertising Setup and Launch

  • Launched campaigns with “Messages” (for consultations) and “Sales” (website traffic) objectives.

  • Configured precise geo-targeting (villages and small towns) and interests (chickens, ducks, turkeys, poultry rearing).

  • Conducted A/B testing of formats: product carousels vs. video customer reviews.

Retargeting and Database Management

  • Configured Meta Pixel to track website visitors and show them personalized reminders.

  • Launched Look-alike (LAL) campaigns based on the profiles of existing customers.

Analytics and Optimization

  • Implemented weekly analysis of Cost Per Lead (CPL) and Cost Per Order.

  • Optimized ad copy to reduce Cost Per Click (CPC) and improve Click-Through Rate (CTR).

Results
Established a stable sales channel via Facebook and Instagram, serving as a significant supplement to organic search.
Achieved high audience engagement: the brand gained recognition among key opinion leaders in the poultry farming niche.
Increased the volume of Direct inquiries thanks to visual video instructions and explanations of the product’s mechanism of action.
Optimized ad spend by disabling underperforming sets and focusing on the highest-converting audiences.
Built a foundation for scaling: identified seasonal demand peaks and prepared a creative database for future campaigns.
Established a stable sales channel via Facebook and Instagram, serving as a significant supplement to organic search.
Achieved high audience engagement: the brand gained recognition among key opinion leaders in the poultry farming niche.
Increased the volume of Direct inquiries thanks to visual video instructions and explanations of the product’s mechanism of action.
Optimized ad spend by disabling underperforming sets and focusing on the highest-converting audiences.
Built a foundation for scaling: identified seasonal demand peaks and prepared a creative database for future campaigns.

Analysis and validation of results

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