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REGULIROVKA-PLASTIKOVUH-OKON

Initial Data

Age of the website:
6 years
Business Type:
Maintenance services — repair, adjustment, and servicing of PVC structures.
Target region:
Kyiv and Kyiv region
Direction:
Meta Ads Advertising (Facebook, Instagram)
At the project's start:
social media was not utilized as an active source of customer acquisition. There was no clear visual strategy or configured targeting, leading to the loss of a significant audience segment seeking solutions to household problems via social networks.

Objectives

  • /01 Establish a stable flow of inquiries (leads) for window adjustment and seal replacement services through Facebook and Instagram.
  • /02 Increase brand awareness among residents of Kyiv and the surrounding region.
  • /03 Build trust in the service by demonstrating real work results and expert content.
  • /04 Set up precise conversion tracking (Direct messages, lead forms).
  • /05 Test various creatives to identify the most effective approaches in the maintenance service niche.

Implementation Strategy

The strategy was based on combining visual proof of quality (process videos, “before/after” photos) with targeted advertising aimed at apartment and homeowners in specific locations (residential complexes, Kyiv districts). The primary focus was on solving the customer’s pain points (drafts, noise, jammed handles) within the shortest possible timeframe.

Work Performed

Audience Analysis and Page Preparation

  • Defined target audience personas: from housewives to real estate landlords.

  • Optimized profiles: created Highlights featuring prices, reviews, and a list of services.

  • Designed a visual post grid in a unified, professional style.

Content Plan and Creative Development

  • Produced a series of videos (Reels/Stories) demonstrating typical window issues and their quick resolution by a technician.

  • Developed advertising banners focusing on seasonal maintenance (preparing windows for winter/summer).

  • Formulated a USP (Unique Selling Proposition) for ads: same-day technician visit, service warranty, fixed pricing.

Setup and Launch of Targeted Advertising

  • Configured ad campaigns with “Messages” and “Lead Generation” objectives.

  • Implemented precise geo-targeting by Kyiv districts and satellite towns.

  • Conducted A/B testing of headlines and calls to action (CTA).

Retargeting Efforts

  • Set up ad displays for users who visited the website or interacted with the page but did not submit an inquiry.

  • Introduced special offers for the “warm” audience (e.g., a discount on the adjustment of a second window).

Optimization and Analytics

  • Daily monitoring of Cost Per Lead (CPL) and inquiry quality.

  • Budget adjustments in favor of the most effective advertising combinations.

  • Configured automated replies for instant response to customer inquiries.

Results
A fully launched and optimized customer acquisition system via Facebook and Instagram.
Ensured a consistent flow of targeted inquiries for window adjustment and repair services.
Reduced the cost of lead acquisition through continuous testing and selection of high-performing creatives.
Increased loyalty levels through regular video tips on hardware maintenance.
Established a solid foundation for scaling advertising budgets during peak seasons.
A fully launched and optimized customer acquisition system via Facebook and Instagram.
Ensured a consistent flow of targeted inquiries for window adjustment and repair services.
Reduced the cost of lead acquisition through continuous testing and selection of high-performing creatives.
Increased loyalty levels through regular video tips on hardware maintenance.
Established a solid foundation for scaling advertising budgets during peak seasons.

Аналітика та підтвердження результатів

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