OLEDIM

Initial Data

Age of the website:

10 years

Business Type:

E-commerce — online store for LED lamps and lighting components.

Target region:

Ukraine

Direction:

SEO (Search Engine Optimization)

At the project's start:

the website featured a large product range but had low visibility for category queries ("LED lamps," "LED strip," "floodlights"). The primary issue was the poor technical optimization of filters and a lack of unique content, which prevented the site from competing with major marketplaces.

Objectives

/01 Rank priority product groups in the TOP 10: linear lights, track systems, LED strips, and outdoor lighting.
/02 Increase organic traffic volume by targeting medium- and low-frequency queries (by power, color temperature, and application).
/03 Fix technical errors (duplicate pages, slow loading speed) that were hindering ranking growth.
/04 Improve the catalog structure for better indexing and user experience.
/05 Enhance resource authority by building a high-quality external backlink profile.

Implementation Strategy

The strategy was based on the principle of “Deep Category Optimization.” We focused on transforming filter pages into full-fledged landing pages for narrow queries (e.g., “12V LED strip for kitchen”). Simultaneously, work was conducted on the site’s technical “health” and the improvement of commercial factors (prices, availability, specifications).

Work Performed

Technical SEO Audit and Optimization

Eliminated page duplicates and configured correct canonical tags for pagination and filter pages.
Optimized site loading speed (LCP, CLS) in accordance with Core Web Vitals requirements.
Implemented Schema.org structured data (Product, Offer, AggregateRating) to enhance search snippet appearance.

Semantics and Structure

Collected and clustered an expanded semantic core: from general queries to professional lighting terminology.
Created new subcategories based on popular filters (by style, material, mounting type).
Optimized internal site search and navigation menu (“breadcrumbs”).

Content Optimization

Prepared unique meta tags (Title, Description) using LSI keywords and commercial modifiers.
Wrote expert copy for main categories, emphasizing the advantages of LED technology and energy efficiency.
Created a “Helpful Information” block within product cards (mounting diagrams, technical specifications).

External Promotion (Link Building)

Developed a strategy to acquire links from construction portals, interior design websites, and architecture platforms.
Published PR articles and guest posts on authoritative platforms to increase the domain’s Trust Flow.

Analytics and UX

Configured GA4 to track micro- and macro-conversions (add to cart, call, 1-click purchase).
Analyzed user behavior using heatmaps to improve product card conversion rates.

Results


Complete removal of technical barriers, ensuring rapid indexing of new product items.
Significant growth in visibility for category queries, resulting in a steady influx of organic traffic.
Increased CTR in search results due to informative snippets featuring prices and product ratings.
Strengthened positions in a competitive niche, allowing the site to successfully compete for traffic with market leaders.
Established a reliable foundation for scaling: the site is ready for the addition of new brands and assortment expansion without loss of optimization quality.

Complete removal of technical barriers, ensuring rapid indexing of new product items.

Significant growth in visibility for category queries, resulting in a steady influx of organic traffic.

Increased CTR in search results due to informative snippets featuring prices and product ratings.

Strengthened positions in a competitive niche, allowing the site to successfully compete for traffic with market leaders.

Established a reliable foundation for scaling: the site is ready for the addition of new brands and assortment expansion without loss of optimization quality.

Analysis and validation of results

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