FORMABS

Initial Data

Age of the website:

8 years

Business Type:

E-commerce / Manufacturing — ABS and PVC plastic molds for concrete products (fences, tiles, 3D panels).

Target region:

Ukraine and the European Union (export-oriented)

Direction:

SEO (Search Engine Optimization)

At the start of the project:

the website featured an extensive product range, but most items were not optimized for specific search queries. The primary issue was poor visibility beyond branded searches and insufficient technical preparation to compete in the international market.

Objectives

/01 Increase organic visibility in key categories: concrete fence molds, paving tile molds, and 3D panel molds.
/02 Perform technical optimization to ensure correct ranking across different language versions.
/03 Improve the catalog structure to make it highly intuitive for both users and search engine crawlers.
/04 Establish an expert manufacturer profile through a content strategy and high-quality backlinks.
/05 Increase lead generation from organic search (direct cart orders and wholesale price requests).

Implementation Strategy

The strategy was based on a deep dive into commercial semantics for the manufacturing niche. The primary focus was creating a hierarchical category structure where every product group has an optimized landing page. Additionally, technical factors were addressed to improve loading speeds and mobile usability, which are critical for e-commerce performance.

Work Performed

Technical Optimization and Implementation

Conducted a comprehensive audit and resolved technical errors: page duplicates, broken links, and redirect issues.
Configured multi-language support (hreflang) for correct page display across different regions.
Optimized loading speeds for catalog pages containing high-resolution product imagery.

Semantics and Catalog Structure

Collected and clustered a semantic core for over 500 product items.
Created and optimized new landing pages for niche queries (e.g., “molds for parapets,” “ABS molds for monuments”).
Developed and implemented meta-tag templates (Title, Description) using commercial modifiers such as “buy,” “price,” and “from the manufacturer.”

On-Page Optimization and Content

Prepared unique category descriptions highlighting the technical specifications of ABS plastic (thickness, service life).
Created a section for manuals and video reviews (informational traffic), which improved behavioral factors and search engine trust.
Configured internal linking to boost priority products in search results.

External Optimization (Link Building)

Executed a backlink growth strategy targeting thematic construction portals and manufacturer directories.
Placed guest posts on resources dedicated to landscape design and architecture.

Analytics and Monitoring

Configured GA4 to track conversions: completed purchases, catalog downloads, and messenger button clicks.
Implemented regular rank tracking for priority geographical locations.

Results


Significant growth in organic traffic, specifically achieving TOP 5 rankings for queries related to 3D panel and fence molds.
Improved website indexing, allowing new mold models to appear in search results within 24–48 hours of being added.
Increased average time on site due to high-quality content and improved navigation.
Strengthened presence in the EU market, leading to an increase in export inquiries.
Established a reliable asset that generates a steady stream of leads independent of advertising budgets.

Significant growth in organic traffic, specifically achieving TOP 5 rankings for queries related to 3D panel and fence molds.

Improved website indexing, allowing new mold models to appear in search results within 24–48 hours of being added.

Increased average time on site due to high-quality content and improved navigation.

Strengthened presence in the EU market, leading to an increase in export inquiries.

Established a reliable asset that generates a steady stream of leads independent of advertising budgets.

Analysis and validation of results

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