VOLIA

The strategy was based on a combination of technical website refinement and aggressive expansion of local semantics. The primary focus was placed on creating and optimizing landing pages for each district of Kyiv, as well as improving the structure of tariff plan presentations to maximize alignment with user intent.

Technical and On-Page Optimization

• Conducted an audit and fixed indexing errors for dynamic tariff pages.

• Optimized the mobile version of the site to achieve high Core Web Vitals scores.

• Implemented Organization, Service, and Breadcrumbs structured data to obtain attractive search snippets.

• Configured automated meta-tag updates triggered by changes in tariff names or promotional terms.

Semantics and Local SEO

• Collected and clustered a keyword core with geo-targeting (e.g., “internet in Obolon,” “connect TV Podil”).

• Created and optimized dedicated pages for city districts, allowing the capture of highly targeted traffic.

• Managed the Google Business Profile to improve positions in the Local Pack.

Content Strategy and UX

• Optimized landing page copy: added clear Calls to Action (CTA) and highlighted provider advantages.

• Created a section of helpful articles regarding equipment setup, attracting additional low-frequency traffic.

• Improved internal linking between service and tariff pages to enhance user retention.

External Optimization (Link Building)

• Executed a strategy to acquire links from major Kyiv city portals, forums, and news resources.

• Collaborated with thematic provider rating sites to obtain authoritative backlinks.

Analytics and Monitoring

• Configured GA4 for detailed funnel analysis: from tariff viewing to successful application submission.

• Conducted regular rank tracking for commercial queries across individual regions.