INPROMINOX

The strategy was based on deep technical optimization and the creation of expert content tailored to the “industrial equipment” niche. The main focus was on highly specialized queries (LSI) that hold high value in B2B, and building a high-quality link profile from thematic resources.

Technical Audit and Optimization

• Conducted a comprehensive SEO audit; identified and eliminated page duplicates and code errors.

• Optimized page load speed (Core Web Vitals).

• Configured correct redirects, sitemap.xml, and robots.txt file.

Semantic Core and Structure

• Collected and clustered the semantic core for priority equipment categories.

• Expanded the website structure: created new landing pages for specific equipment types and industries of application.

• Developed meta tags (Title, Description) and H1 headers considering geography and commercial intents.

Content Strategy

• Prepared technical descriptions for product cards and categories using target keywords.

• Wrote expert blog articles addressing potential client queries regarding equipment selection and stainless steel standards.

• Implemented internal linking to distribute static page weight evenly across the site.

External Optimization (Link Building)

• Developed a strategy for acquiring links from industry portals, business directories, and information resources.

• Performed a backlink profile audit and cleaned up toxic links.

• Placed guest posts on authoritative platforms to increase search engine trust.

Analytics and Monitoring

• Configured Google Search Console and Google Analytics 4 to monitor traffic dynamics.

• Implemented tracking for target actions: contact form submissions and clicks on contact details.