AVTOKRAPKA

The primary focus was on the speed of the solution. Since customers in this niche often seek services urgently, we concentrated on achieving top search positions and using extensions that allow one-click calling. The strategy also included segmenting general queries (“dent removal”) from specific ones (“hail damage repair”).

Targeted Keywords Collection

• Gathered keywords across categories: “paintless dent removal,” “PDR repair,” “dent leveling price.”

• Separately identified queries regarding roof and hood damage, as well as hail-related issues.

Ad Campaign Structuring

• Created ad groups linked to the service’s location to attract drivers for whom this specific station is convenient.

• Set up an ad schedule during business hours when technicians can promptly answer calls.

Compelling Ad Copy Creation

• Drafted texts emphasizing benefits: “Repairs from 30 minutes,” “Preserve original paint,” “50% cheaper than classic bodywork.”

• Included calls to action: “Send a photo via Viber/Telegram for a quote.”

Ad Extensions

• Added click-to-call buttons, links to a “Before & After” gallery, and callouts regarding technician expertise.

• Configured the service address in the ads so drivers could instantly plot a route in Google Maps.

Optimization & Negative Keywords

• Compiled a negative keyword list to exclude irrelevant traffic: “painting,” “putty,” “buy fender,” “hammering,” “DIY.” This protected the budget from clicks by people for whom PDR is not applicable.

Conversion Analytics

• Set up tracking for key actions: phone number clicks, messenger redirects (Viber/Telegram), and website form submissions.